Fleming Howden is a business devoted to the baking industry, and is long renowned for sourcing, manufacturing and distributing a wide range of bakery ingredients.
Our approach to updating their brand was to hold a series of brand workshops with staff and associates to fully understand what makes Fleming Howden different. Working with the information gathered from the workshops we developed a clear brand articulation that inspired a strategically driven brand refresh. We developed a striking visual identity that stands out in their marketplace, the overarching line Bake with the Best and a campaign brand We love Craft used to target the smaller bakeries.
Outputs include a website, packaging, literature, exhibition systems, magazine advertising and truck liveries.
Fleming Howden
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for Fleming Howden:
The team were critical to Fleming Howden during its rebranding process, they bring creativity in a constructive and supportive way, they are tremendous to work with! Following on from the corporate rebranding work they have worked with the FH team to develop extremely exciting branding and website platforms for some key new products, the ongoing day to day support as our requirements evolve has also been excellent!
General Manager, Fleming Howden
